{"id":10110,"date":"2025-09-15T22:03:22","date_gmt":"2025-09-15T22:03:22","guid":{"rendered":"https:\/\/testv83.demowebsitelinks.com\/Ardaigh-ManagementV3\/?page_id=10110"},"modified":"2025-10-01T17:35:22","modified_gmt":"2025-10-01T17:35:22","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/testv83.demowebsitelinks.com\/Ardaigh-ManagementV3\/case-studies\/","title":{"rendered":"Case Studies"},"content":{"rendered":"\t\t
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Case Studies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Successfully Translating Fortune 500 Company Best Practices to Drive Growth in a Small Company<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Billy Henry spent 15 years at Nabisco in leadership roles across sales and brand management. He led high-performing sales teams, managed Nabisco\u2019s most critical account with Walmart, and helped redesign the sales model to be customer-centric\u2014doubling Walmart sales in three years. He also spearheaded brand management for Planters, repositioning it from a seasonal brand to a mainstream snack competitor, launching the first national trail mix line, and securing NASCAR sponsorships. During his tenure, Planters grew 60%, showcasing his ability to drive both sales growth and brand transformation.<\/p>

As President of North & South America at Microban, Billy Henry transformed the company from a niche antimicrobial brand under $50M in revenue into a high-growth business that ultimately tripled sales and doubled brand awareness. He refocused customer acquisition with an industry prioritization framework, realigned the sales organization, and implemented a new sales process and CRM to drive accountability and performance. On the marketing side, he strengthened regulatory compliance, refreshed brand positioning, and modernized advertising and sales collateral. By bringing big-company sales and marketing discipline into a smaller, underleveraged organization, Billy drove both revenue and brand equity growth, culminating in a successful private equity acquisition at a premium valuation.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSuccessfully Translating Fortune 500 Company Best Practices to Drive Growth in a Small Company in an Entirely Different Industry\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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Billy Henry spent 15 years at Nabisco, a premier name in consumer packaged goods, where he held leadership roles across both sales and brand management. <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tContinue reading<\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Case Studies Successfully Translating Fortune 500 Company Best Practices to Drive Growth in a Small Company Billy Henry spent 15<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-10110","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/testv83.demowebsitelinks.com\/Ardaigh-ManagementV3\/wp-json\/wp\/v2\/pages\/10110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/testv83.demowebsitelinks.com\/Ardaigh-ManagementV3\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/testv83.demowebsitelinks.com\/Ardaigh-ManagementV3\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/testv83.demowebsitelinks.com\/Ardaigh-ManagementV3\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testv83.demowebsitelinks.com\/Ardaigh-ManagementV3\/wp-json\/wp\/v2\/comments?post=10110"}],"version-history":[{"count":16,"href":"https:\/\/testv83.demowebsitelinks.com\/Ardaigh-ManagementV3\/wp-json\/wp\/v2\/pages\/10110\/revisions"}],"predecessor-version":[{"id":10277,"href":"https:\/\/testv83.demowebsitelinks.com\/Ardaigh-ManagementV3\/wp-json\/wp\/v2\/pages\/10110\/revisions\/10277"}],"wp:attachment":[{"href":"https:\/\/testv83.demowebsitelinks.com\/Ardaigh-ManagementV3\/wp-json\/wp\/v2\/media?parent=10110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}